I Accepted Addresses for a Contest During an Art Show How Do I Keep the Emails

If yous're reading this, you either have a competition you lot want to promote for more than entries, or you're looking for a contest email example to get your own started. Whatever the case may be, you're in the right place.

I won't drag on and on about how email marketing isn't expressionless or the fact that 99% of consumers check their email every day or that 59% of respondents say marketing emails influence their purchase decisions. Right off the bat, email is one of the all-time means to promote, drive traffic and entries to your brand's contest or giveaway.

That being said, you've probably seen a lot of content on your every day atomic number 82 generation emails rather than emails specific to giveaway and contests. Then, I wrote this article for anyone specifically looking for the best contest e-mail examples and what you can use for your own!

Allow's leap right into it...

A well-designed email is a crucial factor to distinguish yourself from the ongoing competitions in the market.

The email design can reflect your make. You might not exist able to make your email await exactly like your website, but it tin can give a skilful reflection of your already established style.

1. The Express

Contest Email Lesson: Continue Your Eyes on the Prize

There are iii key things to consider when creating your contest electronic mail: the message you want to bring across, the prize, and the (theme or) design of your email. Certain, other small details play a part in your e-mail's success, just before you even consider annihilation else, consider those three as your cardinal pillars.

Most of the examples listed in this article are heavily designed emails (peculiarly with images). Why? The reply is uncomplicated: they work!

MIT neuroscientists discover the brain tin place images seen for equally little every bit 13 milliseconds. Before your electronic mail subscribers even read the text on your e-mail, their beginning focus is your images.

Joe Griffin, CEO of content creation software ClearVoice, once said, "We're visual people, inherently drawn to content that contains rich, attractive images."

The principal prize for this giveaway is a souvenir carte valued at $100. Gift cards are great incentives for giveaways because it allows winners to choose the prize they really desire. RetailMeNot did a survey and found that 2-thirds of consumers accept "fabricated a purchase they weren't originally planning to make solely based on finding a coupon or discount." Which means the winner of the gift card volition nearly likely buy something of greater or equal value to that gift bill of fare.

The electronic mail can also be a reminder for loyal shoppers to accept a look at what you accept to offering (with hopes of winning the gift card) and might entice them to make a purchase along the manner.

The Limited's email pattern is heavily designed with products. Equally an eCommerce retailer, showing off your products in your email is a must, especially when you lot're giving away a souvenir carte du jour instead of a specific item.

The layout of the email places the text at the heart but also mimics the feel of a landing folio a user could quickly shop on. Just before reaching the trunk of the email, the readers automatically sympathize what this email is for with the copy "Pin & Win ..."

The body of the e-mail conspicuously states how contestants can enter to win, how many winners volition be selected, and a CTA at the end to seal the deal.

If yous look closely, the color of the CTA push button is the same as the header. This color selection isn't just a coincidence, information technology matches the overall look and feel of the entire email (a warm tone to match the autumn collection) and it stands out just in example the reader is someone who skips the details (like several subscribers) and goes direct from the header to the CTA.

Actionable Takeaways: Looks Matter

The visuals you use for your email can make or break your readers' first impression once they've made it past your subject line. Employ product images and designs that assistance your emails to stand out, clearly, point out what your email is about and have an overarching theme to your design. Hither's a quick email pattern checklist to go over:

Use professional product images
Choose i email design theme and stick to it. It pays to be consistent
Utilize your colors wisely, including the colors for your CTA push and text. Option a color that stands out or highlights what is important.
Don't try to cram too many designs in one email.
If you add too many images in your electronic mail, your customer might get confused and forget your CTA.

Need help agreement and creating your own email designs? Here are x Examples of Winning Email Pattern And How To Make Your Ain

2. Pull & Bear

Competition Electronic mail Lesson: Know Your Audience & Personalize Your Emails

You've heard this a 1000 times, from email marketing experts and beginners alike. Well, they say a cliché is a cliche for a reason.

So what does knowing your audition to send a competition electronic mail to have anything to with well, your email?

When y'all send an email that speaks to a specific or your own target audience information technology shows that understand who is opening and reading your email. Consumers want to feel wanted, appreciated, and role of a community. The former marketing tricks that are focused on but purely selling in emails are outdated.

Once yous know who your email is meant for you tin movement forward with personalization. Once you've got a couple hundred emails on your mailing list, at that place's no excuse not to send personalized emails. The earlier you lot beginning to segment your list and customer data, the easier it is to build a customized e-mail system will be in the futurity.

It can exist as simple equally {first name} to all your emails or as complex as showing specific products and sizes based on the person'south past buy history.

Why am I pushing so hard for you lot to personalize your emails? Personalized emails generated six times higher transaction rates and acquirement per email compared to emails that were not personalized.

For example, if an eCommerce store selling gym wear hosts a "Best Female Tuesday Transformation" competition, you shouldn't be surprised that but sending it to female subscribers will improve their emails' CTR.

Pull and Bear is a mega online retailer that sells a variety of clothing items and accessories. They decided to host a summer giveaway where a contestant would store and win for a chance to win a free customized surfboard.

Before we go in the copy, layout, and design, let's talk virtually the entry method for this contest. The entry method you choose giveaway competition entry should always be aligned with your overall marketing goals. If you want more than followers or engagement center it effectually your social media pages, if you're going to increase sales, you tin can follow Pull & Bear's entry method of shopping or spending a specific corporeality for an automated entry.

Shoppers simply had to make a buy from Pull & Bear's surf capsule collection to win the prize of a customized surfboard. The advantage and the entry method complement each other perfectly.

The email is heavily designed with images of a model in the surf capsule collection and casual lifestyle imagery. Lifestyle photos tell stories, which helps to separate information technology from your usual generic product photos. Information technology also allows the client to envision what they would look like in the product or require for the lifestyle that your images paint -- in this case, surf, sun and fun.

The layout is unproblematic with the brand logo at the top, simple text pointing out the CTA "+INFO" with instructions and the deadline for the competition. My but takeaway is that CTA seems most composite in the images and could get lost. Try to add 2 or more CTA buttons when yous accept a long-form email layout and cull a colour or text that helps readers to automatically choice upwardly where they should click.

You lot can endeavor one or two of Hubspot'southward 31 Call-to-Action Examples You Can't Help Just Click.

Actionable Takeaways: Write for Them, Not Yous.

Before you start writing or designing, take the time to understand exactly who is receiving your emails. Add together that to your overarching theme, and you've created an email that connects more authentically with your readers.

Add together lifestyle product images showing off your prize, let your pictures tell a story or nowadays a lifestyle that seems appealing to your shoppers.

Lastly, take into consideration that your CTA needs to stand out. Don't get so defenseless upwardly trying to make your email look beautiful that you lot forget near the functionality of its design.

3. Birch Box

Contest E-mail Lesson: Endeavour Adding GIFs & Videos to Your E-mail

Companies have been using GIFs in emails for a long fourth dimension, it'south nothing new. It has been proven that videos added to your email increase click rates past 300%. They add a fun and engaging element to your email designs, which in turn improves your electronic mail's CTR.

All the same, non all GIFs are supported by emails, sometimes they don't help emails to optimize as quickly as emails with images, which can affect loading speed. Just with some exam runs and a few frame compressions, you should be good to go.

Birch Box is an online service that sends subscribers monthly beauty boxes with four to v selected samples of makeup and other diverse beauty products.

Birch Box is known for its stunning email designs and CTAs. Taking a await at the email; the logo is prominent at the peak of the email. You too encounter an offer for free aircraft and the qualifications for it so that shoppers aren't caught by surprise.

The header ("We see something awesome in your future") is a bully play on the GIFs element of suspense. The theme of the email is pinkish, fun, and playful. The CTA is placed in a simple box outline and dead center so that the reader's focus is mainly on the header, CTA box, and the moving GIF. The layout complements each text without making the reader feel confused.

Actionable Takeaways:

Creating your own GIF is easier than ever, you can cut out the graphic designer and go straight to the blueprint yourself. Below, I've listed the top tools and guides to help y'all below, run across what works:

v Best GIF Maker Tools

Banner Snack
Canva
Giphy
Photoshop
GIFs.com

Elevation 3 Guides to Making GIFs

The Ultimate Guide to GIFs: How to Create Them, When to Use Them and Why They're Essential for Every Marketer
Biteable How to make a GIF from a video
How to Make a GIF: 4 Tried and Truthful Methods

four.Cadbury

Competition Email Lesson: Gamify Your Contest & Giveaway Electronic mail

Radicati plant that between 2014 to 2018, the average role worker received an astonishing 90 emails a day, a few of which were from retailers with offers, discounts and new products. Customers are accustomed to getting emails with offers, information technology'due south almost guaranteed once they sign upwardly for an e-mail list or create an society.

And then how do you go customers more excited well-nigh your giveaway and competition, while trying to outdo your competitors?

Try gamifying your contest electronic mail. When the Italian restaurant Zizzi launched a 'roll a dice' online lath game, giving readers the risk to win restaurant vouchers and even a holiday to Sardinia, information technology came equally no surprise when winners started booking at Zizzi's for lunch and dinner.

The email campaign helped to drive bookings, social media awareness and immune Zizzi to outdo its local competitors.

Your brand can get the same results. Coming dorsum to the 3 key pillars of a lead-generating e-mail: the message, the prize, and the (theme or) pattern of your email, all need to necktie in with your email's game. Trust me, readers can always feel the disconnect when information technology comes to these three, even more and then if you add a gaming element.

Take a look at Cadbury's contest email in honor of the Premier League with a "Lucifer & Win" email marketing promotion. Participants had to buy a Cadbury product (again, the goal was increasing sales during the premier league season) so click the link to enter the code associated with it.

Whatsoever chocolate lover knows that Cadbury's brand colors are royal purple, and they went above and across to make sure the email represented it. Unlike the other emails, this has 1 image placed at the top introducing the competition.

Nosotros meet a sense of urgency being used in the header, "Nearly Time For The Final Whistle," and it also plays on the football game theme.

The copy continues past telling the reader first that there are only two weeks left to win the contest, using the fright of missing out to drive readers to the CTA. The rest of the copy clearly states the contest details. At the finish of the email, nosotros see a unproblematic CTA, again tied back to the theme, saying "Play At present."

The pro of this email is that it'south practical and straightforward. The but drawback would be that readers would take to leave the email (brand a Cadbury purchase) and and then come up back to play to win. This gap between screen and purchase is a scrap of a take chances because information technology allows enough fourth dimension to pass for readers to forget or think that it's likewise much trouble to enter. At the finish of the day, making a sale is the aim of the game, and Cadbury sticks to its entry method.

Actionable Takeaways: Avert Dull Emails, Spice Things Up!

We receive hundreds of emails each day, though most email marketers won't admit it, more one-half of those emails look and feel the same way. You desire to make sure that your contest electronic mail stands out against the rest. Gamifying your email is just i of the many ways you lot can start. Information technology takes time, but once you take all the right code and strategy in place, the issue will be worth information technology.

Click here to larn How Litmus Used Email Gamification to Promote Their Conference. It goes in-depth with their start to stop email marketing strategy, what they needed to gamify their emails, and the challenges they faced and solved.

five. Fatty Face

Contest Electronic mail Lesson: Select A Prize Worth Winning

Yous read that lesson right. Pick a prize that's worth winning. So your email pattern and layout could make an skillful electronic mail designer cry tears of joy, cracking, but the prize you cull to motivate people to enter falls flat on its face.

I've seen too many giveaway and contest that offer a 15% disbelieve or a gratis product that isn't even listed in their bestseller list. They feel more like leftovers than a prize.

A prize should get-go and foremost be relevant to your target audience. Based on your buyer's behavior, what practise they gravitate towards when they shop on your shop? If your prize isn't from your eCommerce store, then what kind of reward connects well with your buyers? For example, if your buyers are mainly males, then a shaving kit would be an excellent place to offset.

I advocate for finding affordable prizes for contests and giveaways, but the greater the value of your prize, the more likely your contest is to go viral. When Dominos decided to give one lucky winner the take chances to win 1 year of free pizza (with some requirements) just past retweeting their post, the contest and the hashtag #dominos went viral on social media.

Fatty face's email layout is bright, fun, and makes use of open up spaces. The header is "Information technology'southward a Win-Win!", which is truthful since the mechanism of the competition asks that shoppers place an club at midnight for the chance to win their entire guild gratuitous.

They apply the color yellow to put dissimilarity on the re-create that needed attention, such every bit "Win your order" and "25 chances to win". Further in the email, the reader sees pieces from their summer collection to start shopping.

Actionable Takeaways: Cull Your Prize Wisely

Don't try to break the depository financial institution past offering a prize that's going to cost you more than in the end. Here are 4 affordable giveaway ideas:

i. Partnered Product Giveaway:

Reach out to a brand that complements your products and join forces to host a giveaway. Partnering with a make for the giveaway can double your giveaway entries and promotion efforts. This can likewise help to build lasting business organisation connections in the hereafter.

2. Bestseller Product Set:

Choosing your all-time sellers, you lot can create a product kit or set, using the momentum of your product popularity to promote your giveaway. This gives customers the risk to win their favorite products for free and attracts new customers who might take considered ownership from yous.

iii. Complimentary Production Samples:

Exclusive admission can make your winners feel like a part of your brand and your inner circle. Why not host a giveaway where the winner gets costless admission to samples of new products or tools before you launch them on your store?

4. Sponsor a Charity:

Corporate social responsibleness has get a big topic, peculiarly when information technology comes to public stance. Ask your followers to nominate charities for yous to donate to, either once or monthly.

For more than prize ideas you can endeavour our guide on 50 Affordable Giveaway Ideas You lot Can Use Today.

six. Wishpond

Contest Email Lesson: Stop Reading & Get Started

I could spend hours explaining, analyzing and telling you lot about the best competition emails and why they work (and trust me I can write up a storm on emails) just the best way for yous to see this success for yourself is to put it in action.

With Wishpond's electronic mail marketing templates and automation organisation, you can easily promote, monitor, and improve your emails for better results.

Each e-mail newsletter comes with a dashboard to track your metrics, A/B testing and mobile responsive designs, then readers on the go get the same beautiful interface and experience every bit desktop readers.

Ready to create your ain contest emails?

Book a free telephone call to learn how our squad of competition experts can help you create high converting contest emails today.

Related Article

The 5 Real Reasons Nobody'southward Opening your Emails
12 Tips: How to Use Email to Drive Traffic to Your Web log
23 Electronic mail Copywriting Tips to Skyrocket Conversions
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Source: https://blog.wishpond.com/post/115675437872/best-contest-emails